24

YEARS EXPERIENCE

7

MAJOR BRANDS

6

AWARDS

WORKED WITH

COCA-COLA

CBS RADIO

VITAMIN WATER

BUD LIGHT

AVID TECHNOLOGY

PENSADO’S PLACE TV

INSIGHTS. GUIDANCE. EXPERTISE.

GI Griffin is an Advisor, Strategist, and Pro Mix Engineer that brings 20+ years experience working with major brands, including Coca-Cola, CBS Radio, Vitamin Water, Bud Light, and Avid Pro Tools. With a multi-industry background spanning branding, business, tech, and the music industry, GI provides the insights and guidance that helps brands, businesses, and driven individuals make better decisions, avoid costly mistakes, and build practical strategies that produce real results.

ADVISOR INSIGHTS

PRACTICAL INSIGHTS FROM 20+ YEARS EXPERIENCE

GI Griffin gives you direct access to how he thinks, diagnoses problems, and builds solutions that produce results. Built from 20+ years of real-world experience with major brands, high-profile clients, and environments where results mattered most, this page delivers the insights, strategies, and systems behind successful outcomes.

 

Explore Advisor Insight Lectures, the GI SAID IT Insight Show, Execution & Performance Systems, and Insight Books designed to strengthen judgment, expose critical mistakes, and improve real-world performance.

ADVISORY

Real expertise built to solve problems, improve performance, and produce actual results.

BRAND ADVISORY

STRATEGY & ANALYSIS

PERSONAL GUIDANCE

PRO MIX ENGINEER

PROFESSIONAL MIX ENGINEER

GI Griffin provides professional mixing for artists, songwriters, producers, and record labels who need their songs clear, loud, and with amplified emotional impact.

 

GI brings over 20 years of music industry experience working with major artists and brands, including Jessie Reyez, Tinashe, Charlie Puth, H.E.R., Tori Kelly, and more.

TESTIMONIALS

  • I want to thank GI for his valuable guidance in developing my brand, building a business strategy, and providing mentorship to help in transforming my life. He has a gift for identifying the root causes of problems and providing solutions that actually provide change. Working with GI is God’s sent help.

    - Joyce Tran (Procter & Gamble)

  • GI creates pitch perfect, tailored client results. His hybrid of classic marketing principles infused with todays technology wrapped up in great client service make him a standout.

    - Herb Trawick (Pensado's Place TV)

  • I’ve had the joy of working with GI for over 10 years. He goes above and beyond in his quest to find more effective ways to execute and present any product or project he’s involved in.

    - Brent Paschke (N.E.R.D, Pharrell)

WORKED WITH

Want to work with GI?