Backed by over 20 years of experience across marketing, branding, tech, and the music industry, GI Griffin brings a rare depth of insight into how audiences think, feel, and behave. He’s worked with industry giants like Coca-Cola, Vitamin Water, CBS Radio, and Avid Pro Tools—developing strategies that don’t just look good on paper, but actually drive results.
With a sharp focus on marketing psychology and behavioral analytics, GI goes beyond surface metrics to uncover the psychological patterns that shape your audience’s decisions. He delivers tailored insights that help you create messaging, positioning, and strategy rooted in real human behavior, not guesswork.
There are people behind every click.
Your audience isn’t just a data point, they’re human. To stand out, your brand needs to understand how they think, what drives them, and what actually makes them move.
Is anyone actually paying attention?
In a world full of constant input, attention is currency. To break through, your brand needs more than content; it needs psychological clarity that makes people stop, feel, and respond.
Your message deserves to be felt.
The Approach.
It’s about uncovering the psychological truth behind your audience—then crafting a strategy that speaks to their core and drives real engagement. This isn’t guesswork. It’s targeted, intentional, and built to move people.
With over 20 years of cross-industry experience, I combine deep psychological insight, brand strategy, and behavioral analysis to optimize how your brand connects. It’s an intuitive approach backed by data, real-world results, and the kind of experience that only comes from working with some of the world’s most influential brands.
SPECIALTIES
Marketing Strategy
Brand Development
Marketing Analytics
Market Psychology
Testimonials
GI creates pitch perfect, tailored customer results. His hybrid of classic marketing principles infused with todays technology wrapped up in great customer service make him a standout.
I’ve had the joy of working with GI for over 10 years. He goes above and beyond in his quest to find more effective ways to execute and present any product or project he’s involved in.
I love the way GI creates a brand that is different from what everyone else is doing, but still relevant! I'm amazed at what he comes up with to help a brand stand out from their competitors.
