DEVELOPING BETTER BRANDS, MUSIC, & CREATIVE CAREERS.
Based on 20+ years in the industry, GI Creative Development helps artists, creatives, and music professionals build better brands, better music, and more successful careers through brand development, music industry mentorship, and mixing and mastering.
Whether you’re building your brand, launching your first project, or looking to reach the next level in your career, GI Creative Development provides the expertise, guidance, and creative services to help you build a brand that people pay attention to, grow your audience, and establish a successful career.
WORKED WITH
JESSIE REYEZ
CHARLIE PUTH
H.E.R.
TINASHE
TORI KELLY
SAGE THE GEMINI
JULIA MICHAELS
ANDRA DAY
SPECIALTIES
BRAND DEVELOPMENT & STRATEGY
Build a stronger, more distinctive brand that connects with your audience and supports your long-term success.
MUSIC INDUSTRY MENTORSHIP
Gain practical guidance, industry insights, and experienced support to help you make better career decisions.
PROFESSIONAL MIXING ENGINEERING
Achieve a polished, professional sound with mixing and mastering that brings out the best in your music.
TESTIMONIALS
Working with GI has helped me understand how the music industry, marketing, and business actually operates. His mentorship has taught me to believe in myself as an artist and entrepreneur so I can build my passion!
GI creates pitch perfect, tailored client results. His hybrid of classic marketing principles infused with todays technology wrapped up in great client service make him a standout.
I’ve had the joy of working with GI for over 10 years. He goes above and beyond in his quest to find more effective ways to execute and present every product or project he’s involved in.
GUIDANCE & INSIGHTS
PRACTICAL INSIGHTS FROM 20+ YEARS EXPERIENCE
GI Griffin works with brands, businesses, and creatives seeking objective and experienced guidance to navigate important decisions, solve complex problems, and develop strategies to achieve better long-term results.
GI uses his 20+ years multi-industry experience working with major brands and high-profile clients including Coca-Cola, CBS Radio, Vitamin Water, H.E.R., Jessie Reyez, Charlie Puth, and Avid Pro Tools to build better brands and better careers.
Have a brand or project that you want developed?