07 May The Personal Brand Game Has Already Changed
Most people are still building personal brands using outdated strategies from an internet era that no longer exists. Visibility is saturated, attention is cheap, and audiences have become far more skeptical of image-based branding. GI discusses how the personal brand landscape has changed, why many people are struggling to stand out despite constant content effort, and what actually builds credibility, trust, and long-term relevance in today’s environment.
GI Griffin brings 20+ years of real-world experience working with major brands, including Coca-Cola, CBS Radio, Vitamin Water, Bud Light, and Avid Pro Tools. With a multi-industry background spanning branding, marketing, business, and tech, GI provides the guidance that helps brands, businesses, and driven individuals make better decisions, avoid costly mistakes, and build practical strategies that produce real results. WORK WITH GI