03 Nov Chat GPT and AI in Content Creation: When It Works and When It Fails

Posted at 07:25h in Featured, GI SAID IT by

GI talks about ChatGPT and if it’s actually hurting your business instead of helping. A revolutionary tool, but also making everything… average.

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AI is everywhere these days, and Chat GPT is leading the charge as the new golden child of AI-driven productivity. The hype is loud, and everyone’s buzzing about how much this tech can do—write essays, generate content, even act like your personal assistant. Sounds like a dream, right? Well, not quite. I’m here to interrupt the love fest and give you a brutally honest take on this AI darling.

Is Chat GPT good? Sure. Is it better? Not always.

Chat GPT Produces the Average—Do You Want to Be Average?

Here’s the deal. Chat GPT gathers data from across the internet, scans patterns, and spits out polished-sounding responses. But you know what it consistently delivers? The middle ground. That’s right—it’s a master at being average.

For a business professional like me, “average” is a bad word. Average won’t grab eyeballs. Average won’t make waves. Average definitely doesn’t win you customers. I’ve tested Chat GPT extensively for tasks in business and marketing, and the thing is… it’s functional, but it’s bland. It gets stuff done, but to stand out in a crowded, hyper-competitive business world, you need exceptional. Chat GPT? Exceptional isn’t in its playbook.

Lesson #1: If “just getting it done” is acceptable, go ahead—use Chat GPT. But if you’re aiming for impact, trust me, it’s not enough.

Quick Wins vs. Long-Term Vision

Here’s another tough pill to swallow—AI makes people lazy. Yeah, I said it. The convenience tricks people into shortcuts. Why bother thinking when a bot can “think” for you? But here’s what most people don’t realize until it’s too late—quick wins come with long-term losses.

You use Chat GPT to write that content or create that strategy, and you’ll get something passable. Cool, now what? You’re stuck with vanilla results. And while you’re breezing along, your competitors who grind, strategize, and actually bring their experience to the table are running circles around you.

Businesses need to ask themselves some hard questions:

  • Do you want to hit publish and forget, or craft something memorable?
  • Are you chasing short-term convenience, or are you here for the long haul?

The thing about Chat GPT—and AI tools in general—is that they work best for people who don’t know better. If you’re inexperienced in content creation or marketing, AI will get you a baseline. And hey, no judgment there—it’s a tool to close that experience gap. But understand this—tools don’t create mastery. If you want your business to win, hire experience, not shortcuts.

Why Experience Still Wins

The one thing Chat GPT can’t do (and likely never will) is replace expertise. Why? Because experience isn’t something you can upload into a language model.

That’s why I’ve learned to rely on people who know the terrain, not just tools that spit out the same-old, same-old. When you’ve been in the trenches long enough, you don’t just know how to complete a task—you know what not to do. Experienced professionals know whether an idea will fly or flop, often without having to run it past an algorithm.

Trust me on this—when the stakes are high, like profit margins, customer loyalty, or your brand’s public image, average output isn’t going to save you. Experience brings insight, intuition, and strategies that tools like Chat GPT can’t replicate.

Experience = the edge you need to stand out and avoid costly mistakes. Don’t underestimate it.

The Problem with Over-Reliance

Here’s a big reason I see tech like Chat GPT as a crutch—it creates dependency. The more you rely on AI to do your thinking, the less you’re developing your own skills. I’ve seen teams bomb in the long run because they lean too hard on tech and neglect building expertise.

What happens when the tech fails? What happens when a decision requires deeper understanding or innovation beyond AI’s vanilla suggestions? Without strong fundamentals, you’re vulnerable.

Think about it. Do you want a team that can thrive independently or a team that panics every time there’s a bug in an app? AI can support your workflow, sure, but it should never be the backbone of your operations.

Where Chat GPT and AI Shine

Okay, enough slamming Chat GPT for a second. I’ll admit, it’s not useless. Here’s where I think it works well:

  • Productivity Tasks: If you’re swamped and need to blast out an email template or secondary content, AI can save you valuable time.
  • Idea Generation: Stuck on how to frame a pitch or come up with blog ideas? AI can spark inspiration.
  • Entry-Level Projects: For individuals who aren’t seasoned professionals and need guidance on starting projects or performing basic tasks, AI acts as a decent jumping-off point.

But here’s the kicker—it still needs a human touch. Even when AI gives you baseline content, polishing, refining, and elevating it need your input if you want to hit that exceptional mark.

The Danger of Thinking AI = Strategy

Too many businesses conflate automation with effective strategy, and that’s a massive mistake. Strategy isn’t just about output—it’s about foresight, knowing your customer, and aligning your efforts toward specific goals.

I’ve seen brands fall for this trap, using tools like Chat GPT to spit out campaigns or content without really thinking through whether it aligns with their vision. Want an example of this short-sightedness? Look at Bud Light’s disastrous attempt at short-term inclusivity moves—it alienated their audience and hit their bottom line hard. All because they didn’t stop to weigh the long-term impact.

Here’s the inconvenient truth—not every good idea for tech use is a good idea for your business. Just because Chat GPT can create content doesn’t mean it should drive your marketing strategy. Experience helps you see the difference. Don’t lose sight of the big picture for the sake of speed or convenience.

Final Thoughts

At the end of the day, people jump on Chat GPT and the AI train for all kinds of reasons—time savings, lack of skill, or just FOMO (fear of missing out). But remember this—tools like Chat GPT are just that—tools. They don’t replace expertise, they don’t create impact, and they definitely won’t win you long-term loyalty from your audience.

Use Chat GPT sparingly. Use it for support, not as the engine of your operations. And most importantly, if you care about standing out in your industry, trust your experience—or hire someone who has it.

Want to keep the conversation going? I’d love to know your thoughts on Chat GPT. Is it a lifesaver or just another overhyped tech fad? Drop your opinion in the comments below or hit me up on my website.

For those of you chasing real results? Start working on your expertise—because experience is still king.

GI’s unique perspective delivered in a style that is unapologetically honest, straight to the point, and at times a bit brutal. GI SAID IT: Brutally honest, no BS. Click for more GI SAID IT shows and articles.

 

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