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07 Feb How Fear Is Killing Your Progress & Hindering Your Success
Fear. It’s the silent killer of progress and success, lurking in the shadows of your mind and sabotaging your goals before you even take your first step. Whether you’re launching a startup, growing your business, or scaling in your career, fear is the invisible barrier that holds you back. But here’s the truth—it doesn’t have to.
Many entrepreneurs and professionals think they’re managing fear when, in reality, they’re simply avoiding it. They escape. They distract themselves. They stay stuck. This stops here and now.
If you want growth, if you want to succeed, you’re going to have to face it. Fear shows up in two ways—flight and fight—and both can wreck your progress if left unchecked. Today, I’m breaking it all down and showing you how to take control.
Oh, and before we get into it, if you’re ready to get more brutal truths and actionable strategies to level up, subscribe to my GI SAID IT newsletter. It’s no fluff—just raw, direct insights you can actually use.
How Fear Holds You Back
Flight Mode
When fear kicks in, the first instinct is often to run. Whether it’s delaying that product launch, researching endlessly instead of making decisions, or avoiding hard conversations, your brain convinces you that escape is a solution. Spoiler alert—it’s not.
What does flight look like in business?
- Procrastination disguised as “perfecting.” You’re tweaking your logo for six months instead of shipping the damn product.
- Distraction. Scrolling for hours, bingeing Netflix, or spending money on things you don’t need.
- Avoidance. You dodge risk, discomfort, or potential failure by convincing yourself the timing isn’t right.
Does this help you grow? Does it teach you anything? Hell no. You’re not building mental or emotional toughness. Every time you run, you get better at running—and worse at handling challenges.
Want proof? Look around. How many people do you know who’ve been “waiting for the right moment” for YEARS? Don’t be that person.
Fight Mode
The opposite reaction to fear is to fight. But no, I don’t mean courageously facing the challenge. I’m talking about the toxic kind of fighting—the one rooted in ego.
When fear manifests as ego, it shows up as bluster, defensiveness, and a refusal to listen. Ego convinces you that admitting you don’t have all the answers is weakness. It tells you to act tough instead of being smart.
What does ego-fueled fear look like?
- Not taking advice. You reject feedback because you can’t admit someone else might know better.
- Overconfidence. You ignore warning signs and leap without strategy, convincing yourself you’ve got it all under control (spoiler: you don’t).
- Burning bridges. Your need to “seem strong” alienates collaborators, mentors, and clients who could’ve helped you grow.
Your ego is just fear in a mask. And it’s not helping you win.
Overcoming Fear in Business
Here’s the no-nonsense truth—for growth and success, you have to step up. Escaping won’t work. Posturing won’t work. Only action will. Here’s how to tackle fear head-on like a fearless entrepreneur.
1. Acknowledge the Fear
Step one is to stop lying to yourself. Are you scared? Admit it. You can’t fight an invisible enemy. Recognizing the fear doesn’t make you weak. It makes you human.
2. Stop Escaping
Courage isn’t built by hiding behind distractions. Social media, shopping, and anything else you use as an escape—they’re just temporary band-aids. Real strength comes from confronting fear head-on.
3. Build a Plan
Fear often stems from the unknown. Take that power away by creating a step-by-step plan. Break the big scary goal into bite-sized, manageable actions. Execute one at a time.
4. Check Your Ego
Can you listen to criticism without immediately defending yourself? Can you admit when you don’t have all the answers? These are signs of maturity—not weakness. Be open to learning from mentors, experts, and even your competitors.
5. Push the Damn Button
At some point, you have to act. Launch that product. Send that pitch. Make that hire. Fear doesn’t disappear with time—it gets worse the longer you avoid it. Action is the only antidote.
6. Repeat Until It’s Muscle Memory
Every time you face fear and act anyway, you grow stronger. You’ll start trusting your ability to handle challenges. That confidence becomes your baseline, and over time, what once seemed impossible will feel like just another Tuesday.
The Ripple Effect of Courage
When you step up and overcome fear, something incredible happens—you set a standard. Not just for yourself, but for your community. Your team, your family, your network—they’ll see you, and you’ll inspire them to do the same.
Escaping has become the norm, but you have the power to set a new narrative. Be the person who faces challenges instead of running from them. Teach your kids, your colleagues, and your employees what courage looks like.
Success Is on the Other Side of Fear
The harsh reality? Fear never goes away completely. It doesn’t matter if you’re running a startup out of a spare bedroom or a multi-million-dollar enterprise. New challenges will always bring new fears.
But fear doesn’t have to control you. The difference between the people who succeed and those who stay stuck is simple—the successful ones act anyway.
If you’re ready to stop letting fear kill your progress, I’ve got the tools to help you dominate. Subscribe to GI SAID IT for brutally honest, actionable insights that cut through the BS and actually help you move the needle.
Need one-on-one guidance? From marketing strategy services to brand messaging, I’m here to help you play smarter—and win bigger. Check out my services here.
Stop waiting. Start acting. Success is waiting on the other side of fear, and now is the time to claim it.
GI’s unique perspective delivered in a style that is unapologetically honest, straight to the point, and at times a bit brutal. GI SAID IT: Brutally honest, no BS. Click for more GI SAID IT shows and articles.
SHOW TRANSCRIPT
Speaker 1 (00:01):
GI said it, GI back again on GI said it where I break down my perspective on different topics, and today I wanted to talk about how fear is killing your progress and hindering your success. And the reason I wanted to talk about that today is people really don’t realize how much of an impact fear has on all of their actions, all of the outcomes for the goals that they have, as well as what they get in life in their own success. The reason why is because people get caught up in the emotion so much and it puts on blinders, right? So they can’t quite see it. A lot of times emotions have you in the moment feeling that thing, but you can’t see how it’s having a negative impact on whatever it is that you’re trying to actually do. So the reason why I want to talk about fear specifically is because it just gets itself into everything.
(00:52)
When you feel fear, you’re going to either choose and everybody should know this flight or fight. Those are the two options. Either you’re going to go and meet that challenge and face it or you’re going to run from it. Now, the most common one flight, let’s be real. A lot of people when they feel scared, they meet a challenge, they want to escape, they want to try to emotionally run away, distract themselves with something else, maybe browse on social media for like 15 hours, maybe go and buy something at the store, maybe go get some food, maybe go take a trip. There’s many ways that people are constantly escaping within society and certain things, and they don’t realize that they’re actually fearful of something and running from it. Now, here’s the thing. When you’re doing that, is there any growth in that action? No, no, not at all, because you’re not actually standing up to it pushing forward and building that mental and emotional toughness to be able to handle future things.
(01:58)
So you’re not growing at all. You’re staying where you are. Or even worse, you’re moving backwards because you can handle tough things less efficiently, less efficiently, less efficiently every single time you do that. So on the flight side, say it’s say within business, you’re too scared of pushing forward within this particular market or spending the money that you need to spend or finally launching your brand. You spend so much time trying to make it perfect, you’re too scared and you’re not allowing yourself to move forward. Learn the lessons that you need to learn really fast and actually progress and grow. So you are directly negatively impacting your success by staying in that fear and by trying to take flight, trying to run away, trying to escape. Now, that doesn’t mean that I’m totally knock you for doing that, even though it sounds like it, because it is a defense mechanism.
(02:55)
You’re trying to protect yourself is essentially what it is. But if your goal is to grow and to reach success, you need to be strong enough to do so. If that’s not your goal, hey, okay, that’s not really necessary. But if you want to be able to say lead and you want to be able to build a business and then have people follow you, say customers, okay, you need to be able to suck it up and get to it. It’s part of being an adult. There’s going to be lots of things that are very, very tough to deal with, but the reality is that you need to face them regardless. That’s this little thing that I don’t hear a whole lot about called courage. You used to hear a lot about courage. You don’t really hear that today because escaping has become the norm. Now, on the flip side fight, right?
(03:48)
The part of that that I’m going to talk about is not going to be physical. Like no, you’re trying to fight somebody. The fight part that I’m going to talk about that holds you back and is based in fear is ego. Ego is essentially insecurity turn outward, and insecurity is fear, which means that ego is just fear. Either you don’t feel safe, you don’t feel good enough, you’re worried about something. So you put on this act that’s outward facing act to try to either seem tough or capable or powerful or take your pick doesn’t really matter. You’re trying to put on this act so that other people don’t notice how scared you are. You put on this act to protect yourself. See, same as the flight, you’re trying to protect yourself and within that you’re not growing. One of the biggest ways that people with egos don’t grow is that they don’t know how to take advice.
(04:42)
No, no, I know what I’m talking about. No, no, no, I know what I’m doing. No, no, no. I’ve been doing this for whatever, dude. Sometimes you just need to shut up and listen. You might get some good info, right? No one’s forcing you to do it. You could just in one ear, right out the other. Just listen for a second and see, is this useful? Can I use this for my benefit? That shows maturity. That’s why I love listening to older people because they have so much wisdom and so much information and knowledge that I can use for things. A lot of people, especially in America right now, I don’t like old people. They don’t know what they’re talking about. Oh, they’re out of touch. I don’t care. They have a ridiculous amount of experience, which is real life application of knowledge, not theoretical or what someone wrote on some blog.
(05:34)
They actually have experience. And so I can learn from that and use that in my own life. And yes, sometimes the advice ain’t that good, but that’s all right. I can just let it go. I don’t have to use it. No one’s forcing me to do that. So people with ego have an issue with being able to actually take advice on things to apply within their own lives because when they take that advice or someone’s giving them advice, they feel less than, they don’t feel good enough like, oh, I should have known that, or, oh, this person tell me what to do, I’m not good at that, or that’s what they really feel. Deep down inside you’re hitting their ego. They have to realize, oh, I’m not as good as I thought, because they’re just scared on the inside. So for those people, not only do they not take advice, but a lot of times people don’t like them being so egotistical, so people don’t want to work with ’em.
(06:27)
They don’t want to work with ’em, they don’t want to do business with ’em. They don’t want to give ’em opportunities. You’re limiting yourself now based on that actual fear and reducing the opportunities you have for success. So you’re seeing how there’s two sides of this coin of fear just leads to a lack of growth and reducing your chance of reaching the success you’re trying to aim for. So fear, that’s why I wanted to talk about it. It does so much damage to people trying to grow and trying to push forward in their life and reach success, and it’s sad to see that. Now, I gave you the real as always, but here’s some things you can do to overcome that. First and foremost, you have to be able to acknowledge it. You have to be able to acknowledge it. I’m scared if you can’t do that, you’re done.
(07:18)
You’re not going to be able to overcome something you don’t even know is happening. You need to be able to acknowledge it, that after you acknowledge it, you need to accept it. Accept you’re scared. Does it make you less of a human being? No. Does it make you a terrible person? No. Does it make it to where now you’re not going to be able to achieve your goals? No. Well, unless you decide to ignore it and escape, it means that you’re human and part of being human is the next step here. Overcoming it. That’s where the courage comes in. So you need to be able to step up to the line, face that fear and overcome it, and yes, it’s going to be terrifying. It’s going to be difficult. It might be to the point where you feel like you can’t possibly do it. This is part of growth.
(08:10)
There is no growth without pain. So you need to step up to that and push forward regardless, because a couple cool things are going to happen. One, you may blast right through it and realize, oh man, that wasn’t too hard. Like, okay, I could do this. You got the thing done that you need to get done. Two, you realize, oh, I’m a lot stronger than I thought, so I can do these things, right? You boost your confidence, it makes you grow. And another thing that it actually does is it establishes a baseline for courage. A standard in your life that’s not just about you, but that you teach to your children, your family, your friends, your community, your coworkers, your schoolmates, everything. You begin setting that standard within your own culture, within your own community that, Hey, we can do this stuff. Let’s push forward.
(09:09)
And guess what? Your whole community gets uplifted. They all get better, versus you escaping. That becomes a new standard. Everyone escapes and now your whole community’s on a fire. Nothing’s working correctly because no one’s stepping into the plate. So we’re talking about being a mature adult is what it is, and overcoming fear for the simple factor that you have to, you want to survive on this planet in society, you’re going to have to step up to that fear because avoiding it is temporary. That’s a very temporary fix. You can’t do that forever. It comes back, right? Not only do those emotions build up and come out in very weird and destructive ways, but also it’s just not sustainable, period. You can’t let all the problems run around and then just try to avoid them and be like, oh, nothing will happen. No, that’s will happen.
(10:00)
So you need to make sure that you step up to that for a long-term fix, which is courage and how you apply these things within, say, your own personal growth, your professional development, and some of your own business, and the strategies that you might implement is being smart first about it, right? Learning who you are, acknowledging that actual fear, accepting that fear, and then coming up with a strategy to move forward. Don’t just completely leap immediately. Like me, I’m very strategic. Come up with a strategy, a step-by-step plan on how to do it so you can break it into bite-sized chunks, take ’em one at a time and tackle it, and that’s how you apply it to those things. That way you can reach that personal growth that you’re trying to become a better person within your own professional development and be able to get that promotion that you’re aiming for within your actual business and be able to get the growth and acquisition of customers that you want that will impact your bottom line, give you revenue and help increase ROI.
(11:02)
You guys know I’m about all of those things, and all it has to do is start with facing that fear. All right, guys, so I had to give it to you real like I always do and brutally honest makes you guys go to the website and check us out. Gi set it.com and subscribe. That’s usually the thing I want to say, subscribe. That way you can get updates on what’s going on and new content and such, but log on there, GI said.com, GI here I’m out. And now a word from our sponsors, GI said, that is my favorite. GI said it.
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GI is a growth advisor, show host, and author whose experience expands across multiple industries including the music industry, marketing and branding, and tech. This diverse experience has shaped his perspective on various topics in which he delivers in a style that is unapologetically honest, straight to the point, and at times a bit brutal. Brutally honest, with no BS.
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