Doing what everyone else is doing is an uphill battle. An effective marketing & brand strategy can separate you from other brands and get your target audience to engage and pay attention. I custom design a specialized marketing and brand strategy based on your individual business to increase your marketing’s effectiveness and maximize ROI.


Discovery Survey

A marketing discovery survey helps uncover important information about your company, brand, and marketing. The goal is to gather insights, make sure we’re aligned on objectives, and set the stage for defining the strategic direction in designing your marketing strategy.


  • Company Overview
  • Marketing & Sales Overview
  • Marketing Objectives
  • Target Audience & Customer Overview
  • Positioning & Messaging

Brand & Marketing Audit

A brand and marketing audit is a comprehensive examination and analysis of your brand’s current position in the market. The goal is to assess your strengths, areas for improvement, and potential opportunities. This process helps gain insights into brand perception, marketing effectiveness, and how this can be improved.


  • Company Audit & Analysis
  • Brand Audit & Analysis
  • Marketing Audit & Analysis
  • Sales Audit & Analysis

Market Research

Market research is the process of analyzing and interpreting information about your potential customers, competitors, products, and industry. The goal is to gain valuable insights to effectively inform strategic planning, identify unseen opportunities, and mitigate risks.


  • Qualitative Market Research
  • Target Audience Analysis
  • Industry Analysis
  • Competitor Analysis

Brand Positioning

Brand positioning is your brand’s distinct perception and identity in the minds of your target audience. It is crucial in defining and communicating your unique value proposition in comparison to competitors. Effective brand positioning helps consumers understand what your brand stands for, what you offer, and why you are different or better than other options on the market. 


  • Vision Statement
  • Mission Statement
  • Unique Value Proposition (UVP)
  • Brand Personality & Tone

Marketing Strategy Design

A marketing strategy is a comprehensive plan or roadmap that outlines how to execute your marketing efforts to effectively achieve your business and marketing goals. It includes a big picture approach for your brand and marketing as well as tactical strategies to promote and sell your offerings. An effective marketing strategy is essential for increasing sales, reducing costs, and increasing ROI.


  • Marketing Strategy
  • Marketing Channels
  • Tactical Strategy
  • Marketing Mix Distribution
  • KPI’s

Marketing Strategy Overview

Once the discovery, audit and analysis, market research, brand positioning, and marketing strategy design have been completed, we schedule a one-on-one virtual meeting to overview your designed strategy and answer questions that you may have. We cover each area in detail to provide a clear understanding on how to move forward and implement your strategy.


  • Company, Marketing, Branding, & Sales Analysis
  • Qualitative Market Analysis
  • Brand Development Recommendations
  • Brand Positioning
  • Marketing & Brand Strategy
Let’s make your brand STAND OUT.