GI said it, GI back again on GI said it where I break down my perspective on different topics. And today I wanted to talk about the unfiltered truth about motivation. And if you don’t know me to be real, I’m not a fan of self-help type books or courses or things like that. The reason why is that these types of informational sources usually focus mainly on motivation rather than actual results. So what I mean by that is usually if it’s like, I dunno, a course you got going on, a masterclass, a coaching session, whatever you want to call it, a lot of times they’re centered around your emotions. They make you feel empowered, they make you feel motivated or inspired. They make you feel like you can do it. So while that’s all fine and well that you’re feeling like you can do something, that doesn’t mean that you’re actually going to be able to do it or that you will actually at least get up and attempt to try to do it.

So that’s kind of my issue with a lot of the self-help and motivational things is that it’s centered around your feelings. And let’s be real about it. If you guys don’t understand how business and marketing works and sales, that’s on purpose. They understand that a certain group of people will, they’re going to purchase with their emotions. So they’re going to touch on their emotions. Are you feeling this? Are you feeling that? Are you struggling with this? Are you struggling with that? And they’re going to offer you the solution and the solution is that you’re going to do this, this, this, and you’re going to feel empowered you to feel amazing. It makes you feel good and because it made you feel good, now you’re going to make that purchase, right? So again, if you don’t know a lot about business, that’s usually the tactic that’s used for B2C, and that means business to consumer or to customer.

For that, you’re going to do emotional appeals to that audience. You’re going to appeal to their emotions and touch on their emotions. Sometimes their insecurities or their desires to make them make a purchase. When you’re dealing with B2B, which is business to business, that’s a bit more logical. That is, can you solve a problem? Do you have a solution? Are you producing some type of value for my business? Usually like ROIA, return on investment or just a boost in revenue and sales. So the tactics are a bit different, but that’s kind of the problem with it, is that a lot of those people who are selling self-help things, they understand this, they’re not dumb. They know, Hey, if I touch on their insecurities or their emotions about this particular thing, they’re probably going to buy my product, my book, my course, my whatever, my coaching session.

And so that’s what they do a lot of times. And so you go to these things where you’ll purchase their product, you’ll feel so pumped up, so inspired and excited that you feel like, oh my gosh, this is going to work. And that lasts for a very short time because you’re getting your hit of emotion from this text inspiring you, not from the action itself that’s producing a result. So when it’s time for you to get out there and actually do that result, or sorry, do that action to get that result, you don’t have the same motivation to do so. Or most common, you start out with it pretty strong and then all of a sudden it fades and you’re not able to keep up with it and do it. And then what do you go do at that point in time? Go find another motivational book or motivational course or coaching session to pump you up again, and then you go again.

The cycle continues. I just see it so much and it’s too much of trying to feel good rather than do good. So if you’re a mature adult, you need to get things done. That’s just reality in this world. You have to get up and you have to actually do things. And that’s why I wanted to talk about the truth about motivation. The truth about motivation is that it’s not really what you need. What you need is some truth and you need a bit of courage and grit to get up and get something done. And the reason I’m saying truth is because it quickly tells you where you’re at in your maturity journey. If you can’t take truth, you probably have some internal issues, ego insecurity, problems that you need to address before you can go and accomplish some goal. You need to work on your internal stuff before you go and you try to execute on the external things.

So if you can’t even take truth or advice from someone who has more experience than you, hey, okay, you’re trying to jump the gun on this a bit. Let’s go back and work on yourself before you try and go actually achieve a goal. So truth one allows you to see where you’re at in your journey and if you’re ready for that action. And also it gives you the lay of the land. It tells you what the reality is and you can first assess, is this me? Should I do it? That’s a big one I find especially with technology. Now you can do tons of things, but it kind of pushed a lot of people with a lot of the wisdom, critical thinking, some of the experts off to the side, and those are the same people who would normally say, Hey, we can do this, but should we do this?

That’s a big question that I find people don’t actually ask. Just because you can do something does not mean that you should. Sometimes it’s a better strategy to either wait or not do it and do something else. So for motivation and being able to execute, I’m not saying that motivation is absolutely horrible, it has its place, but when you’re focusing just on the motivation as the driver for the things that you need to do, that is problematic because it’s temporary and it always falls off. Instead, you need to have some responsibility. That’s what I said about maturity, understanding that you still need to go do this thing. And so you get up and you go get the thing done, right? You’re an adult, you’re able to execute those things. That shows real strength. That’s a person who I would believe in and would think, okay, they’re going to be able to get it done because when the hard time hits and you have no motivation, you have no inspiration, you’re not feeling empowered, you still get up and you go get it done.

That’s a winner period, end of story. That’s a person who’s going to go and accomplish their goals that they have, innovate in whatever industry that they’re in, make the growth that they need to get done because they’re willing to push through during the hard times. Again, that’s a person I’ll bet on. So the unfiltered truth about motivation is that it’s kind of an ego stroke. It plays on your emotions and doesn’t make you strong enough to push through on the tough times. Even this conversation right now, is it very motivational? No, people are probably mad at me right now, but that’s okay. It’s probably still something you need to hear. And again, that’s the difference between a child and an adult, children or teens. They want to hear things that they want to hear. They’re nice that they don’t necessarily want to hear things that are a bit harsh, right?

An adult who’s been through some things, been through some struggles, they understand, Hey, you know what? I’d rather get the truth so I can get this thing done and do what I need to do rather than you sugarcoat it and I don’t get the thing done and then I have to pay a price later. So my style of motivation is usually going to be a bit of truth. Hey, this is the situation you’re in. This is what you’re trying to do. Here’s the reality of that particular situation, right? That’s essentially a strategy. This is where you are, this is where you’re trying to go. This is how you get there in reality. Now I’ll say that, and they might cry a little, but then after that I’ll say, but here’s the deal. You are this person who has these strengths, have these abilities, and you have this passion about this.

So you have the chance to be able to do it as long as you leverage those strengths. That should be the motivation. The motivation should be that you’re who you are. You have the strengths that you have and that you’re passionate about it because those types of things will still allow you to push through during times that are bad or difficult or hard. You leverage those things. Those are things that don’t change so much. Who you are, your strengths, your passions. Let those be the driver that pushes you forward to execute what you need to execute. And this works not just on a personal level, but in business, in every single aspect of life, it is essentially survival. Do you have what it takes to push through and get it done? Especially when high stakes a business or whatever it is that’s on the line, can you get it done?

So you already know that these conversations with me are quite brutal sometimes, right? Unfiltered, unapologetic, but I truly believe that it is showing actual love when you’re able to tell someone something for the sake of them being able to grow and become a better person that shows more love than to sugarcoat something and know that that’s going to hurt them long-term. I’m not a fan of that. I’m going to tell you like it is. And hey, we can stand together and make this happen. We can grow together. That to me is real love. And that’s what I try to do on this actual show. So GI here on GI said it today was about the unfiltered truth about motivation. And regardless of how you feel, let me know. We can have a conversation. As long as you’re a mature adult, we can have a conversation.

I might learn some things, I might share my perspective, you might learn some things. That’s what it’s all about. It’s about growing together as a community, whereas a group so that we can all do better and win. And that’s what I’m all about. Make sure you go to the website, gi set.com to subscribe. You just hit the little button right there and it takes you to the page and you enter in your email and then you get on the actual newsletter. And that way I can send you additional perspective, some advice, different tips, different things that I have coming up. And for today, I’m going to start giving assignments. I think homework, I’m going to start giving homework. Your homework for today is I want you to go and ask someone in your life for an unfiltered truth about yourself. Take the truth, see how you feel about it.

You need to pay attention to how you react. It’s going to tell you a bit about something about yourself, and then go and formulate a plan to act on it, and then actually act on it. Whether it’s good or bad, do something with it. It’s not so much about the result on this one. It’s mainly can you take it and can you turn it into a win? And that is what motivation is all about. Turning things into a win. Real motivation. All right, GI here on GI said it, I’m out. And now a word from our sponsors, GI.