07 May AI Didn’t Kill Your Brand, Your Strategy Did
AI didn’t kill your brand, it just exposed the flaws in your strategy. As execution becomes commoditized, only effective positioning, real strategy, and proven expertise remain. This lecture dives into why brands are getting replaced, what is actually causing it, and how to build a strategy that resists technological advances so your brand stays relevant and competitive.
GI Griffin brings 20+ years of real-world experience working with major brands, including Coca-Cola, CBS Radio, Vitamin Water, Bud Light, and Avid Pro Tools. With a multi-industry background spanning branding, marketing, business, and tech, GI diagnoses the problems limiting performance, delivers practical insights, and builds the strategy and systems that drive real results. WORK WITH GI