07 May AI Didn’t Kill Your Brand, Your Strategy Did
AI didn’t kill your brand, it just exposed the flaws in your strategy. As execution becomes commoditized, only effective positioning, real strategy, and proven expertise remain. This lecture dives into why brands are getting replaced, what is actually causing it, and how to build a strategy that resists technological advances so your brand stays relevant and competitive.
GI Griffin is an Advisor, Strategist, and Pro Mix Engineer that brings 20+ years experience working with major brands, including Coca-Cola, CBS Radio, Vitamin Water, Bud Light, and Avid Pro Tools. With a multi-industry background spanning branding, business, tech, and the music industry, GI provides the insights and guidance that helps brands, businesses, and driven individuals make better decisions, avoid costly mistakes, and build practical strategies that produce real results. WORK WITH GI