GI PERSPECTIVE

BOLD PERSPECTIVE, NO BS.

Built from 20+ years working with major brands, high profile clients, and industry leaders, GI Griffin delivers real insights and bold perspective on branding, business, and the music industry.

 

GI gives you direct access to strategic insights, practical lessons, and the underlying realities behind successful outcomes in the industry, business, and human behavior.

LECTURES

Big-picture lectures highlighting the realities influencing brands, business, and creative careers.

WHY SMART PEOPLE FAIL

YOU ARE THE BRAND

THE STRATEGIC CONSEQUENCES OF SHORT-TERM THINKING

THE PERSONAL BRAND GAME HAS CHANGED

COMMENTARY

Bold commentary and perspective to understand what is really happening, why it matters, and the unspoken factors influencing everyday life, business, society, and human behavior.

ADVISORY & GUIDANCE

BRAND & CAREER GUIDANCE FROM 20+ YEARS EXPERIENCE.

GI works with brands, businesses, and creatives seeking objective and experienced guidance to navigate important decisions, solve complex problems, and develop strategies to achieve better long-term results.

 

He uses his 20+ years multi-industry experience working with major brands and high-profile clients including Coca-Cola, CBS Radio, Vitamin Water, H.E.R., Jessie Reyez, Charlie Puth, and Avid Pro Tools to build better brands and better careers.

Strategic Insights & Guidance Built on 20+ Years Of Experience


GI Griffin brings 24 years of music industry experience spanning engineering and production, branding and marketing, and business strategy working with major brands and artists such as Coca-Cola, CBS Radio, Vitamin Water, H.E.R., Jessie Reyez, Charlie Puth, and Avid Pro Tools. GI is the music industry expert that creatives and brands go to when their projects need real industry experience, extensive technical expertise, and strategic brand and career guidance.

WORKED WITH

EXPERTISE

BRANDING & MARKETING

MIX ENGINEERING & MASTERING

CREATIVE DEVELOPMENT

Want to work with GI?