GI Griffin |

11 Jul The Most Valuable Skill in Business Isn’t Intelligence. It’s Judgment.

Posted at 08:21h in Essays by GI Griffin

The Intelligence Illusion In business and society, intelligence is commonly praised and highly sought after, and rightfully so. It helps people understand complex information, recognize patterns, and generate possibilities. But business success depends on choosing the right course of action under conditions that may be uncertain....

10 Jul Why Smart Businesses Keep Making Bad Strategic Decisions

Posted at 09:28h in Essays by GI Griffin

The Judgement Gap The failing point for most strategic decisions isn’t a lack of intelligence. It isn’t poor effort. It’s not even luck. It’s usually caused by faulty assumptions, incomplete information, inaccurate analysis of the variables, incentives, cognitive or emotional biases, and misreading the very reality...

07 May The Personal Brand Game Has Already Changed

Posted at 10:37h in Lectures by GI Griffin

Most people are still building personal brands using outdated strategies from an internet era that no longer exists. Visibility is saturated, attention is cheap, and audiences have become far more skeptical of image-based branding. GI discusses how the personal brand landscape has changed, why many...

07 May AI Didn’t Kill Your Brand, Your Strategy Did

Posted at 06:55h in Lectures by GI Griffin

AI didn’t kill your brand, it just exposed the flaws in your strategy. As execution becomes commoditized, only effective positioning, real strategy, and proven expertise remain. This lecture dives into why brands are getting replaced, what is actually causing it, and how to build a...