07 May

Posted at 10:37h in Lectures by

Most people are still building personal brands using outdated strategies from an internet era that no longer exists. Visibility is saturated, attention is cheap, and audiences have become far more skeptical of image-based branding. GI discusses how the personal brand landscape has changed, why many...

07 May

Posted at 06:55h in Lectures by

AI didn’t kill your brand, it just exposed the flaws in your strategy. As execution becomes commoditized, only effective positioning, real strategy, and proven expertise remain. This lecture dives into why brands are getting replaced, what is actually causing it, and how to build a...

16 Dec

Posted at 07:07h in Music Industry by

 [button size='large' style='' text='MORE EPISODES' icon='' icon_color='' link='https://gigriffin.com/insights/' target='_self' color='#ffffff' hover_color='' border_color='#ffffff' hover_border_color='' background_color='#000000' hover_background_color='' font_style='normal' font_weight='700' text_align='center' margin=''][button size='large' style='' text='MIXING' icon='' icon_color='' link='https://gigriffin.com/mixing/' target='_self' color='#ffffff' hover_color='' border_color='#ffffff' hover_border_color='' background_color='#000000' hover_background_color='' font_style='normal' font_weight='700' text_align='center' margin=''][button size='large' style='' text='ADVISORY' icon='' icon_color='' link='https://gigriffin.com/advisory/' target='_self' color='#ffffff' hover_color=''...

15 Oct

Posted at 11:22h in Essays by

In a world where there are ever more demands on our time and the pace is starting to feel like a toddler jacked up on 5 energy drinks, now more than ever is it crucial that you efficiently manage your time. Trying to remember everything...

15 Oct

Posted at 11:22h in Essays, Insight by

I’m a big proponent of a minimalist lifestyle. Not for the sake of being trendy or because a therapist told me it would bring trauma killing balance to my life; but because I’ve lived with much and also lived with nothing. This stark contrast shaped...

15 Oct

Posted at 11:22h in Essays, Insight by

Few other things in life have been explored more than purpose and meaning, and they are still existential questions that humans seek today. Some are born with a purpose dictated by family or culture, some are provided direction by religion, and some have to search...

29 May

Posted at 15:48h in DJ Mixes by

[sonaar_audioplayer albums="latest" progress_bar_style="default" wave_bar_width="1" wave_bar_gap="1" wave_color="#5bcc1e" wave_progress_color="#ffffff" player_layout="skin_boxed_tracklist" tracklist_layout="grid" grid_column_number="4,3,2" show_track_market="true" show_playlist="true" css=".srp_meta, .srp_meta.album-title{color:#ffffff;}.control div, .control i, .srp-play-button .sricon-play, .album-player .srp_noteButton{color:#ffffff;}.control .play, .srp-play-circle, .sr_speedRate div{border-color:#ffffff;}.srp_player_boxed, .skin_floated .album-player, .srp-artworkbg{background-color:#000000;}.playlist .sricon-play{color:#ffffff;}.sr_track_cover .srp_play{border-color:#ffffff;}.audio-track, .playlist .track-number{color:#ffffff;}.sr-playlist-item{background:#000000;}.sr-playlist-item:hover{background:#3f3f3f;}.audio-playing .current.sr-playlist-item{background:#3f3f3f;}"][/sonaar_audioplayer] GI's unique perspective delivered in a style that is unapologetically honest, straight to...